GENECO
Say sustainable without the scaries.
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For Singapore’s No. 1 residential electricity retailer, I helped shape their social media that informs without alarming, showcasing their electricity plans, spotlighting eco-friendly vendors in Singapore through monthly sustainability themes, and sharing important sustainability news.
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Rather than relying on fear-based, "scary" climate messaging, the brand’s content focused on inspiring change through positivity and community to engage its audiences.​
Content Pillars
Creating content based on:
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1. Community
Rallying communities to show support to local nonprofits through activities
2. Lifestyle
Feature products by local businesses promoting conscious living
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3. Family
Promote family activities and things to do on weekend etc.
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4. Brand campaigns
Covering yearly events during festive periods tying back to brand values and sustainability
Spotlight articles related to news on sustainability, environment and climate change.
Focusing on tactical promos, highlighting its Power Up Rewards system and branding content.