MYREPUBLIC

FOR THE LOVE OF GEEKS

No, not mocking. Their encyclopedic knowledge, next-level skills, and pure, unfiltered passion make the world go round, and they deserve more credit (and a faster broadband).

MyRepublic's “Geeks Use Us Too” branding campaign is an ode to the Gamers, Collectors, and Anime geeks of Singapore, showing how the network fuels their passions.

Because even heroes need good Wi-Fi.

Position MyRepublic as the go-to ally for all things geek

MyRepublic is the network for geeks— trusted and used by geeks to be who they really are.

Emphasise how MyRepublic fuels geeks to their greatest potential

Geeks Use Us Too
You Get Your Geek On, We’ll Handle the Speed.

#GeeksUseUsToo
#PoweredByMyRepublic
#WhereGeeksConnect

Guerilla events

By capitalising on major geek events, we execute attention-grabbing stunts that fuel our geek campaign, drive traffic to our website and drawing customers in-store through engaging Reels content.

Collectors

To honour the rituals that some card collectors perform before opening their packs, we sent our lucky charm to card events and invited others to join in the fun by rubbing their card packs on his head for good luck before the big reveal.

Gamers

Gamers often throw around "your mother" insults in the heat of gaming. So, at the COMEX IT Show, we introduced a twist: someone dressed as a motherly figure, inviting gamers to redirect their trash talk and negativity by hitting an “Enter” button and venting it all to her instead.

Key Visuals

We see you, geeks, and we get you. We whipped up a series of fun, bold visuals that celebrate every shade of geekdom, paired with punchy one-liners that nod to your passions.

Socials

We’re stirring the digital pot by introducing the terms OG (Original Geek) and NG (New Geek) to spark conversations (and perhaps a few debates) between the pioneers of geek culture and its newest wave of enthusiasts.

MYREPUBLIC

MyRepublic is the network for geeks— trusted and used by geeks to be who they really are.

Geeks Use Us Too You Get Your Geek On, We’ll Handle the Speed. #GeeksUseUsToo #PoweredByMyRepublic #WhereGeeksConnect

Collectors To honour the rituals that some card collectors perform before opening their packs, we sent our lucky charm to card events and invited others to join in the fun by rubbing their card packs on his head for good luck before the big reveal.

Gamers Gamers often throw around "your mother" insults in the heat of gaming. So, at the COMEX IT Show, we introduced a twist: someone dressed as a motherly figure, inviting gamers to redirect their trash talk and negativity by hitting an “Enter” button and venting it all to her instead.

Geeks Use Us Too
You Get Your Geek On, We’ll Handle the Speed.

#GeeksUseUsToo
#PoweredByMyRepublic
#WhereGeeksConnect

Collectors

To honour the rituals that some card collectors perform before opening their packs, we sent our lucky charm to card events and invited others to join in the fun by rubbing their card packs on his head for good luck before the big reveal.

Gamers

Gamers often throw around "your mother" insults in the heat of gaming. So, at the COMEX IT Show, we introduced a twist: someone dressed as a motherly figure, inviting gamers to redirect their trash talk and negativity by hitting an “Enter” button and venting it all to her instead.