MYREPUBLIC
FOR THE LOVE OF GEEKS
No, not mocking. Their encyclopedic knowledge, next-level skills, and pure, unfiltered passion make the world go round, and they deserve more credit (and a faster broadband).
MyRepublic's “Geeks Use Us Too” branding campaign is an ode to the Gamers, Collectors, and Anime geeks of Singapore, showing how the network fuels their passions.
Position MyRepublic as the go-to ally for all things geek
MyRepublic is the network for geeks— trusted and used by geeks to be who they really are.
Emphasise how MyRepublic fuels geeks to their greatest potential
Geeks Use Us Too
You Get Your Geek On, We’ll Handle the Speed.
#GeeksUseUsToo
#PoweredByMyRepublic
#WhereGeeksConnect
Guerilla events
By capitalising on major geek events, we execute attention-grabbing stunts that fuel our geek campaign, drive traffic to our website and drawing customers in-store through engaging Reels content.
COLLECTORS
To honour the rituals that some card collectors perform before opening their packs, we sent our lucky charm to card events and invited others to join in the fun by rubbing their card packs on his head for good luck before the big reveal.
GAMERS
Gamers often throw around "your mother" insults in the heat of gaming. So, at the COMEX IT Show, we introduced a twist: someone dressed as a motherly figure, inviting gamers to redirect their trash talk and negativity by hitting an “Enter” button and venting it all to her instead.
Key Visuals
We see you, geeks, and we get you. We whipped up a series of fun, bold visuals that celebrate every shade of geekdom, paired with punchy one-liners that nod to your passions.
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