Hello again!
I’m a writer with roots in journalism and advertising, which is a fancy way of saying I know how to move fast, hit deadlines, and write words that people actually want to read.
When I’m not writing for work, I’m usually writing for fun. Or, I’m obsessing over "filems", both the cinematic kind and the 35mm photography kind. I also unfortunately happen to hold a considerable amount of space in my brain for Hollywood celebrity trivia, courtesy of a childhood spent glued to E! News (RIP).
If you need some high-engagement content, or if you're just bored and want someone to overexplain a movie plot or overshare celebrity gossip, let’s chat!
Experience
Certifications
Digitas Singapore at Publicis Groupe
Senior Copywriter
Strategy Is Your Words
Sweathead by Mark Pollard
2025 to 2026
UI/UX Bootcamp
The M Makers
Vertical Institute
Senior Copywriter
2023 to 2025
Digital Journalism
Reuters
Data Storytelling
Coconuts Media
Kontinentalist
Reporter
2020 to 2023
Mural Lingo
Communications Strategist and Writer
Content Marketing
Hubspot
2019 to 2020
Singapore Press Holdings
Marketing Associate, Circulation Division
Digital Marketing
2020
What managers say...
Imran Chaudhry
Associate Creative Director at Publicis Groupe
"As a writer, Carolyn brings a perspective that sets her apart. Her journalism background gives her strong instincts for uncovering insights, shaping compelling narratives, and getting to the heart of a story - even with the most "ad-dy" of briefs. But more importantly, Carolyn's drive, adaptability and hunger to hand raise makes her a team member that can be counted on especially when the going gets tough."
Delfina Utomo
Regional Managing Editor art Coconuts Media
"Working with Carolyn was one of those rare editorial pairings that just clicked. As her editor, I found our dynamic intuitive and low-maintenance in the best way. She always came prepared, understood the assignment (and then some), and made the process feel like a true collaboration rather than a back-and-forth over Google Docs.
She has an eye for stories that matter, and a knack for pitching ideas that feel both fresh and grounded. What impressed me most, though, was her approach to research whether it was working on a story about the death penalty in Singapore or a local web dating show. She took it seriously (a sadly underrated skill in digital media), diving deep into every piece with the rigour of a fact-checker and the curiosity of someone who genuinely wants to understand what they're writing about.
That curiosity, paired with her empathy and openness, makes her a rare kind of writer who listens just as well as she writes. Her work is thoughtful, sharp without being cynical, and always human.
If you're looking for a writer who is creative, collaborative and curious, Carolyn is the one you'd want in your corner (and all your projects)."
A'shua Imran
Founder, Creative Director, CEO of Mural Lingo
"Carolyn took part in over 20 projects for Mural Lingo and played many roles and duties such as workshop facilitation, content writing, partnership building and project management. She's an industrious worker with a wide set of skills.
Some of Carolyn's most notable contributions include, reevaluating the company's communication strategy, developing new content for website/social media platforms and overseeing the CSR mural commission for our clients, DBS Bank.
I consider Carolyn to be one of the most dedicated individuals I've come across. She is fully committed her role and ensures that her team will always receive sufficient support throughout every project. She is an excellent team player, a loyal manager and one of the most versatile professionals I've come across."