top of page
OATSIDE
BIG SIPS INCOMING: OATSIDE’s serving up new flavours for the oatheads!
How can OATSIDE further stir things up to better reach coffee and chocolate lovers in Singapore and democratise oat milk drinks for the masses?
COFFEE
New flavours: Mocha, Caramel Macchiato, and Oat Latte
Key insight
As Singapore's billion-dollar coffee industry brews, opportunities for conversations flow.
The Big Idea
No longer just a perk-me-up, coffee becomes a catalyst for meaningful dialogues, turning mundane mornings into something extra-oat-dinary.
To spark conversations during routine morning commutes, an OOH MRT wrap presents contrasting statements that invite discourse.
_edited.png)
Turn your next coffee break into a lively and engaging affair with the Coaster Cards.
Every coaster features a bold statement on one side and a thought-provoking conversation prompt on the other, so you can choose the side that resonates with you and ignite engaging discussions.
CHOCOLATE MALT
TA: Young, active and sporty
USPs: Keeps you full longer & is the sweet treat without the nasties (less sugar)
Key insight
The great outdoors: where curiosity thrives, and wonder becomes the ultimate teacher.
The Big Idea
Step OATSIDE to bring playtime outdoors and fuel it with a chocolatey escapade that never runs out of play.
Celebrate World Chocolate Day with OATSIDE’s Chocolate Malt Playdate!
We're taking over a fitness playground for an unforgettable day filled with fun, fitness, and flavour.
.png)
To take it beyond the event, we can leverage ads with clever wordplay across the following platforms to reinforce the USP of extended playtime.
_edited.jpg)
Get OATSIDE kids
Highlighting the importance of outdoor play, our paid social dark ads and OOH encourages kids to explore, keep active, and learn in nature.
bottom of page